Privacy Policy

This Privacy Policy explains how FitsupplyLab (“FitSupplyLab,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit our website, place an order, contact us, create an account, subscribe to our communications, or otherwise use our services.

By using our website or purchasing from us, you agree to the collection and use of your information as described in this Privacy Policy.

1. Information We Collect

We collect personal information that you provide directly to us, information collected automatically when you use our website, and information we receive from third-party service providers.

Information you provide to us

When you interact with our website or place an order, we may collect:

• Your name
• Email address
• Phone number
• Billing address
• Shipping address
• Order details
• Payment confirmation details
• Account login information, if you create an account
• Customer support messages or other information you choose to send us
• Product reviews, survey responses, or other voluntary submissions

We collect this information so we can process your orders, deliver your products, provide customer support, manage returns or refunds, and communicate with you about your purchase.

Information collected automatically

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Products viewed
• Time spent on our website
• Referring website or advertisement
• Cart activity
• Interactions with emails, ads, or website features

We may collect this information using cookies, pixels, analytics tools, log files, and similar technologies.

Information from third parties

We may receive information from third-party partners that help us operate our store, process payments, deliver orders, run advertising, prevent fraud, or improve our services.

These third parties may include:

• Shopify and related commerce tools
• Payment processors
• Shipping and fulfillment providers
• Email and SMS marketing platforms
• Analytics providers
• Advertising platforms
• Fraud prevention and security providers
• Customer support tools

2. How We Use Your Information

We use your personal information for the following purposes:

To process and fulfill orders

We use your information to:

• Process payments
• Confirm your order
• Ship your products
• Provide tracking updates
• Handle returns, exchanges, refunds, or cancellations
• Send order-related notifications
• Provide customer support

To improve our website and services

We may use your information to:

• Improve website performance
• Understand how customers use our store
• Optimize product pages and checkout flow
• Troubleshoot technical issues
• Improve our products, offers, and customer experience

For marketing and advertising

With your consent where required by law, we may use your information to:

• Send promotional emails or SMS messages
• Show personalized advertisements
• Measure ad performance
• Retarget website visitors
• Recommend products or offers that may interest you
• Build marketing audiences on advertising platforms

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails. For SMS marketing, you can opt out by following the instructions provided in the message.

For security and fraud prevention

We may use your information to:

• Detect fraudulent orders
• Prevent unauthorized account access
• Protect our website and customers
• Enforce our terms and policies
• Comply with legal obligations

To comply with legal requirements

We may process your information to comply with applicable laws, tax obligations, accounting requirements, regulatory requests, or legal claims.

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to provide, improve, and personalize your shopping experience.

Cookies may help us:

• Remember your cart
• Keep you logged in
• Understand website traffic
• Analyze customer behavior
• Improve website performance
• Show relevant advertisements
• Measure marketing effectiveness

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website functions, including checkout, cart, account login, or product recommendations.

We may also allow third-party advertising and analytics partners to use cookies, pixels, or similar technologies on our website. These partners may collect information about your activity across our website and other websites to provide analytics or personalized advertising.

4. How We Share Your Information

We do not sell your personal information in the traditional sense. However, certain privacy laws may define some advertising and tracking activities as “sharing” or “selling” personal information.

We may share your information with:

Service providers

We share information with trusted third parties that help us run our business, including:

• Payment processors
• Website hosting providers
• Shopify and ecommerce technology providers
• Fulfillment and shipping partners
• Customer support platforms
• Email and SMS marketing providers
• Analytics tools
• Fraud prevention providers
• Advertising platforms

These providers only receive information needed to perform their services for us.

Business and advertising partners

We may share limited information with advertising partners to show you relevant ads, measure ad performance, and improve our marketing campaigns.

Legal and compliance purposes

We may disclose your information when necessary to:

• Comply with applicable law
• Respond to lawful requests
• Protect our rights, property, or safety
• Prevent fraud or abuse
• Enforce our terms and policies
• Handle disputes, claims, or investigations

Business transfers

If CuranovaLabs is involved in a merger, acquisition, sale of assets, financing, restructuring, or similar transaction, your information may be transferred as part of that transaction.

5. Payments

We do not directly store your full credit card or payment details. Payments are processed by third-party payment providers.

Your payment information is handled securely by the relevant payment processor according to their own privacy and security policies.

6. Data Retention

We keep your personal information only for as long as necessary for the purposes described in this Privacy Policy, including:

• Providing our services
• Fulfilling orders
• Managing customer accounts
• Handling returns, refunds, or disputes
• Meeting legal, tax, accounting, or reporting obligations
• Preventing fraud
• Enforcing our agreements

When your information is no longer needed, we will delete, anonymize, or securely store it as required by applicable law.

7. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to request a copy of your personal information
• The right to restrict or object to certain processing
• The right to withdraw consent where processing is based on consent
• The right to opt out of marketing communications
• The right to opt out of certain targeted advertising or data sharing, where applicable

To exercise your rights, please contact us using the details at the bottom of this Privacy Policy.

We may need to verify your identity before fulfilling your request. We will respond within the timeframe required by applicable law.

8. Marketing Preferences

You can opt out of promotional emails at any time by clicking the unsubscribe link in any marketing email.

If you opt out of marketing messages, we may still send you non-promotional messages, such as order confirmations, shipping updates, account notices, customer support replies, or policy updates.

9. International Data Transfers

If you access our website from outside the country where our business or service providers are located, your personal information may be transferred, stored, or processed in another country.

Where required, we use appropriate safeguards for international transfers, such as contractual protections, data processing agreements, or other legally recognized transfer mechanisms.

10. Security

We take reasonable steps to protect your personal information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you should avoid sending sensitive information through unsecured channels.

11. Third-Party Websites

Our website may contain links to third-party websites, platforms, or services.

We are not responsible for the privacy practices, content, policies, or security of third-party websites. If you visit a third-party website, you should review its privacy policy before providing any personal information.

12. Children’s Privacy

Our website and products are not intended for children.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

13. Health Disclaimer

CuranovaLabs products are wellness products and/or dietary supplements. Information on our website is provided for general informational purposes only and should not be considered medical advice.

Our products are not intended to diagnose, treat, cure, or prevent any disease. Always consult a qualified healthcare professional before using any supplement, especially if you are pregnant, nursing, taking medication, or have a medical condition.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations.

When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page. Your continued use of our website after any changes means you accept the updated Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy, your personal information, or your privacy rights, you can contact us at:

FitSupplyLab
Email: support@fitsupplylab.com