Privacy policy

1. Overview

This Privacy Policy explains how Coremotion Holdings LLC, a United States limited liability company doing business as FitSupplyLab (“FitSupplyLab,” “we,” “us,” or “our”), collects, uses, discloses, and protects your personal information when you visit, use, or make a purchase from https://fitsupplylab.com or otherwise interact with our services (collectively, the “Services”).

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If this Privacy Policy conflicts with our Terms of Service, this Privacy Policy governs matters related to personal data.

2. Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to you. Depending on your interaction with the Services, we may collect the following categories:

Information You Provide Directly

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Account login credentials

  • Customer support communications

Payment Information

  • Payment method details (processed securely by third-party payment processors)

  • Transaction confirmations

  • Note: We do not store or have access to full payment card numbers or bank credentials.

Commercial Information

  • Products viewed, purchased, returned, or exchanged

  • Order history and shopping preferences

Device & Technical Information

  • IP address

  • Browser type and version

  • Device identifiers and operating system

  • Network and log data

Usage & Tracking Data

  • Pages viewed and navigation paths

  • Time spent on site

  • Interactions with advertisements and promotional emails

  • Cookies, tracking pixels, and similar server-side technologies

3. Sources of Personal Information

We collect personal information from:

  • You directly during checkout, account creation, or support requests.

  • Automated tracking technologies (cookies, browser logs, and analytics tools).

  • Shopify and related e-commerce infrastructure partners.

  • Payment processors, fraud-prevention networks, and shipping/logistics carriers.

  • Advertising partners and data analytics providers.

4. How We Use Personal Information

We use personal information to:

Provide and operate the Services

  • Process, fulfill, and bill your orders.

  • Arrange secure delivery via our logistics networks.

  • Manage returns, warranty claims, and customer support.

Improve and personalize

  • Enhance website speed, functionality, and security.

  • Customize content, product recommendations, and site layout.

Marketing & advertising

  • Send promotional emails, SMS marketing, and behavioral updates (where permitted).

  • Display targeted advertisements on third-party platforms (such as Meta/Facebook and Google).

Security & fraud prevention

  • Run automated risk assessments and fraud screening on incoming orders to detect unauthorized transactions and prevent chargeback abuse.

  • Protect our users, assets, and business integrity.

Legal compliance

  • Comply with applicable tax, customs, and corporate laws.

  • Respond to lawful requests from public authorities.

  • Enforce our active business policies and terms.

We do not sell your personal information for monetary compensation. Certain data sharing for targeted behavioral advertising may qualify as “sharing” or a "sale" under specific regional privacy frameworks (like the CCPA).

5. How We Share Personal Information

To fulfill our operational commitments, we share personal information with selected third parties:

  • Shopify Inc.: Our core e-commerce engine and platform provider.

  • Payment & Fraud Gateways: Secure processors (e.g., Stripe, Slash) and automated fraud-detection networks to validate transactions.

  • Fulfillment & Logistics Partners: International shipping networks, clearing brokers, and supply-chain infrastructure providers located globally (including East Asia and Europe) to pack and deliver your orders.

  • Marketing & Advertising Platforms: Analytics tools, email platforms, and social media networks—specifically utilizing the Meta Pixel and Meta Conversions API (CAPI) to match and serve relevant marketing to you using secure, cryptographically hashed customer identifiers.

  • Legal Authorities: Government bodies, customs officials, or law enforcement where legally required for import/export clearances and compliance.

All third-party service providers are contractually bound to process your data strictly under our instruction and in accordance with data protection laws.

Learn more about Shopify’s data practices: 👉 https://privacy.shopify.com/en

6. Cookies, Pixels & Advanced Tracking Technologies

We deploy cookies, tracking pixels, and server-side API tracking (such as Meta Conversions API) to:

  • Enable essential site architecture and secure shopping carts.

  • Analyze user behavior and conversion data.

  • Deploy behavioral remarketing campaigns across search and social media networks.

You can control your cookie preferences directly through your browser settings or via the opt-out mechanisms provided by major digital advertising networks.

7. Third-Party Websites

Our Services may contain links to third-party domains. We are not responsible for their independent privacy practices. Please review their policies directly before submitting personal data.

8. Children’s Privacy

The Services are not intended for individuals under 16 years of age. We do not knowingly collect personal data from children. If you believe a minor has provided us with data, contact us immediately.

9. Data Retention & Security

We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy, satisfy legal, tax, or accounting requirements, and resolve active financial disputes.

We implement industry-standard technical, administrative, and physical security measures to safeguard your data. However, please note that no internet transmission or digital storage system can be guaranteed 100% secure.

10. Your Privacy Rights

Depending on your geographical location (such as the EU, UK, Canada, or specific US States), you may possess the following legal rights regarding your data:

  • Access & Portability: Request a copy of the personal data we hold about you.

  • Correction: Request rectification of inaccurate or incomplete information.

  • Deletion: Request the erasure of your personal records (subject to certain legal exceptions like active order fulfillments).

  • Restriction & Objection: Limit or object to how we process your data.

  • Opt-Out: Stop targeted behavioral advertising and data sharing.

EU / UK Residents (GDPR/UK GDPR)

You have the right to lodge an official complaint with your local Data Protection Authority (DPA) regarding our data handling.

California Residents (CCPA/CPRA)

You possess specific rights including the Right to Know, the Right to Delete, the Right to Opt-Out of data sharing for cross-context behavioral advertising, and the Right to Non-Discrimination for exercising your privacy privileges.

To exercise any of these rights, submit a formal request to our privacy desk at support@fitsupplylab.com. We will verify and fulfill your request within the legally mandated timeframe.

11. International Data Transfers

Because FitSupplyLab operates globally, your personal information will be transferred to, stored, and processed in countries outside of your home jurisdiction, including the United States (our corporate headquarters) and our logistics/fulfillment hubs located in China and Europe.

Where cross-border transfers occur (particularly out of the EU/UK), we protect your data using approved international safeguards, including the European Commission’s Standard Contractual Clauses (SCCs) and equivalent data-transfer agreements with our global infrastructure partners.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect shifts in technology, operational workflows, or global compliance laws.

Changes will take effect immediately upon posting to this page, marked by an updated “Last Updated” date at the top. Your continued use of our Services following an update denotes your acknowledgement of the revised policy.

13. Contact Information & Data Controller

For any inquiries regarding your data, privacy rights, or automated system screenings, please contact our data controller team:

Coremotion Holdings LLC Doing business as FitSupplyLab 15442 Ventura Blvd, STE 201-2216

Sherman Oaks, CA 91403

United States

📧 Email: support@fitsupplylab.com

🌐 Website: https://fitsupplylab.com